CLIENT // THE NORTH FACE
ASSIGNMENT // VECTIV INTEGRATED LAUNCH
The campaign concept began with a metaphor for VECTIV technology: ‘Energy Multiplier’. Rather than telling a pure innovation story, we grounded in the emotional benefit and mindset of ‘Power Further’. This theme drove the campaign's visual direction: powering up the trail, pushing boundaries, bringing the look and feel of exponential energy to life.
We knew we couldn't drive this campaign with the individual trail runner—amidst a global pandemic, connecting with community was more important than ever. TNF partnered with Strava to bring the challenge 'Power Further, Together' to the running community, challenging over half a million runners worldwide.