The Wishing Forest
FOR BROOKFIELD PROPERTIES
PRODUCTION LEAD & EXPERIENTIAL DESIGN /
RED PAPER HEART
The Wishing Forest - an inclusive experiential holiday concept - launched this holiday season on the East Coast for Brookfield Properties.
Brookfield asked us to help modernize their consumer experience — to design an interactive approach that would drive foot traffic and buzz during the holiday season, without alienating traditionalists.
The Wishing Forest’s overall design is led with analog facades and nostalgic nods to the past, while seamlessly weaving in high-end technology, sound design and lighting to elevate moments of discovery.
"This immersive winter wonderland is light years beyond your typical holiday mall display"