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People trust brands that act authentically.
People fall for
brands that
blow their minds.
Approach

con·sist·en·cy
exper-
imen-
tation
When you know
who you are,
you can do both.
WE WORK WITH BRANDS THAT ARE READY FOR CHANGE

We see the world through strategy-colored glasses.
Strategy is the core and the foundation and the heart of doing work that drives results.
We listen to our gut.
Strategy will hone your instinct, but it can’t replace it. We prize intuition and creativity in our teams.


Services
About

We've lived hundreds of brand lives
We’ve led turnarounds for Fortune 500 companies and have launched some of the most important startups of the past decade. This experience gives our clients a powerful advantage.
...
and each one is different.
There is no one template for innovation (if there was, we wouldn’t be necessary).
We put together teams that are built to uncover tensions: Artists + Engineers, Introverts + Extroverts, Commerce+Culture. We integrate opposing views to design unique ways to bring each brand to life.
TEAM
Paulo Ribeiro
Head of Strategy Raven
Paulo has led some of the most creative agencies that combine strategy and technology. He revamped Redscout’s SF office of innovation consultancy, launched a powerful group of startups as MD of the venture studio,West SF; and most recently built Wieden+Kennedy’s tech agency, WK Lodge. He studied psychology and environmental science at Kenyon College.
The Raven is one of many mythological Tricksters and “Trickster Makes This World”. If you know, you know.


SELECT PRESS
The New York Egotist
Please, Stay Sunny: A message to tourists from Sun Valley tourism board and Two Things
Little Black Book
Press
Contact


Thinking
Brand Strategy &
Consumer Insights
Go-to-Market Plans
Creative Org Design
Making
Integrated Campaigns
Digital Design &
Development
Brand Identity
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