What it’s like to work with us
What it’s like to work with us
Five
We make ourselves obsolete.
We're in the evolution business, not the maintenance business. Our job is to set the conditions for success, strengthen your team through lived experience, and then hand your team the baton to the future.
One
We use creativity as a growth engine.
We bring creativity back upstream —where it belongs—as a catalyst for change. It’s how we create strategy with soul, and products that feel both inevitable and new.
What it’s like to work with us
Foundational Creative Strategy
Strategy Sprint
4 Weeks
Opportunity Mapping
Deliverable: Brand Audit, Product/Category/Cultural Research
Core Team: Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
I.
Insights + Creative Territories
Deliverable: Presentation with findings and recommendations
Creative Territory Refinement
Deliverable: Revisions to Creative Territories based on feedback, Design Challenge Briefs to guide work, Recommended path forward
II.
III.
Creative Strategy,
Concepts + Rollout
Comprehensive Project
12–14 Weeks
Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
Core Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
III.
II.
I.
Strategy + Creative Partnership
Custom Retainer
6–12 Months
Opportunity Mapping
Core Team: Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
Insights + Creative Territories
Creative Territory Refinement
III.
II.
I.
Timelines can be customized to clients needs and additional workload can be absorbed by dedicated team assigned to client’s business.
Monthly Work-Plan Alignment with senior stakeholders to calibrate work to client's business.
Custom Retainer option for more complex assignments. Two Things will generally follow its process working systematically through:
Executional Advisory
Strategy Sprint
4+ Month Commitment
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
Strategic Advisory
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Month-to-Month or Quarterly
Ways we can work together
Ways we can work together
Strategic Discovery
Innovation Roadmap
1 month
Strategy
-
Internal Audit
Ambitions + Hypotheses
Brand + Product Research (existing) -
External Audit
Category Research (secondary)
Culture Research (secondary) -
Opportunity Assessment
Findings + Indications
Opportunity Thesis
Opportunity Territories
Comprehensive Project
Foundational Design
4–6 months
Strategy
-
Research
Culture + Category + Product
Findings + Indications -
Design Strategy
Opportunity Thesis
Design Territories
Design Challenge Briefs
Design
-
Product Exploration
Product Concepts
Product Prototyping -
Product Design
Product Vision + Roadmap
Implementation
-
Operations
Organizational Design Recommendation
Production Recommendation -
Go-To-Market Planning
Rollout Strategy
Channel Strategy
Iterative Retainer
Incubation Program
6–12 month cycles
Strategy
-
Research
Culture + Category + Product
Findings + Indications -
Design Strategy
Opportunity Thesis
Design Territories
Design Challenge Briefs
Design
-
Product Exploration
Product Concepts
Iterative Co-Creation -
Product Design
Product Vision + Roadmap
Prototype(s)
Iterative Co-Creation
Validation
Implementation
-
Operations
New Teams + Capabilities -
Go-To-Market Strategy
Launch Vision + Roadmap
Advisory
Strategic Advisory
Monthly or quarterly
Two Things can engage as a strategic advisor to leaders and/or leadership teams such as BoD or Steering Committee. In this capacity Two Things provides strategic expertise on a focused set of innovation topics over time.
Two Things can guide implementation and optimization of growth strategies to leaders tasked with driving innovation.
Sample Advisory engagements include:
-
Innovation Strategies
-
Team Evaluations and Recommendations
-
Organizational Design
-
Curation of Vendor Rosters
-
Performance Benchmarking
-
Audits and Analysis
Ways we can work together
Strategic Discovery
Innovation Roadmap
1 month
Strategy
-
Internal Audit
Ambitions + Hypotheses
Brand + Product Research (existing) -
External Audit
Category Research (secondary)
Culture Research (secondary) -
Opportunity Assessment
Findings + Indications
Opportunity Thesis
Opportunity Territories
Comprehensive Project
Foundational
Design
4–6 months
Strategy
-
Research
Culture + Category + Product
Findings + Indications -
Design Strategy
Opportunity Thesis
Design Territories
Design Challenge Briefs
Design
-
Product Exploration
Product Concepts
Product Prototyping -
Product Design
Product Vision + Roadmap
Implementation
-
Operations
Organizational Design Recommendation
Production Recommendation -
Go-To-Market Planning
Rollout Strategy
Channel Strategy
Iterative Retainer
Incubation
Program
6–12 month cycles
Strategy
-
Research
Culture + Category + Product
Findings + Indications -
Design Strategy
Opportunity Thesis
Design Territories
Design Challenge Briefs
Design
-
Product Exploration
Product Concepts
Iterative Co-Creation -
Product Design
Product Vision + Roadmap
Prototype(s)
Iterative Co-Creation
Validation
Implementation
-
Operations
New Teams + Capabilities -
Go-To-Market Strategy
Launch Vision + Roadmap
Advisory
Strategic
Advisory
Monthly or quarterly
Two Things can engage as a strategic advisor to leaders and/or leadership teams such as BoD or Steering Committee. In this capacity Two Things provides strategic expertise on a focused set of innovation topics over time.
Two Things can guide implementation and optimization of growth strategies to leaders tasked with driving innovation.
Sample Advisory engagements include:
-
Innovation Strategies
-
Team Evaluations and Recommendations
-
Organizational Design
-
Curation of Vendor Rosters
-
Performance Benchmarking
-
Audits and Analysis
Opportunity Assessment
Findings + Indications
Opportunity Thesis
Opportunity Territories
3.
External Audit
Category Research (secondary)
Culture Research (secondary)
2.
Internal Audit
Ambitions + Hypotheses
Brand + Product Research
1.
1 month
Innovation Roadmap
Strategic Discovery
Core Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
I.
Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
III.
Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
II.
Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
4–6 months
Foundational Design
Comprehensive Project
Dedicated Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (assigned based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership team.
I.
III.
II.
Comms Strategy and Pre-Production
Concept Development
Creative Strategy Development
Custom Retainer option for more complex assignments. Two Things will generally follow its process working systematically through:
Timelines can be customized to clients needs and additional workload can be absorbed by dedicated team assigned to client’s business.
Monthly Work-Plan Alignment with senior stakeholders to calibrate work to client's business.
6–12 Months
Strategy + Creative
Partnership
Custom Retainer
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
4+ Month Commitment
Executional Advisory
Advisory Formats
Monthly or Quarterly
Strategic Advisory
Advisory Formats
Executional Advisory
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
Strategic Advisory
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Custom Retainer
Strategy + Creative Partnership
6–12 Months
↗ Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
↗ Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
↗ Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
Core Team:
Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
Strategy Sprint
Foundational
Creative Strategy
4 Weeks
↗ Opportunity Mapping
Deliverable: Brand Audit, Product/Category/Cultural Research
↗ Insights + Creative Territories
Deliverable: Presentation with findings and recommendations
↗ Creative Territory Refinement
Deliverable: Revisions to Creative Territories based on feedback, Design Challenge Briefs to guide work, Recommended path forward
Core Team:
Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
Comprehensive Project
Creative Strategy,
Concepts + Rollout
12–14 Weeks
↗ Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
↗ Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
↗ Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
Core Team:
Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.