Two Things about working together:
Advisory Formats
Executional Advisory
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
Strategic Advisory
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Custom Retainer
Strategy + Creative Partnership
6–12 Months
↗ Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
↗ Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
↗ Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
Core Team:
Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
Strategy Sprint
Foundational
Creative Strategy
4 Weeks
↗ Opportunity Mapping
Deliverable: Brand Audit, Product/Category/Cultural Research
↗ Insights + Creative Territories
Deliverable: Presentation with findings and recommendations
↗ Creative Territory Refinement
Deliverable: Revisions to Creative Territories based on feedback, Design Challenge Briefs to guide work, Recommended path forward
Core Team:
Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
Comprehensive Project
Creative Strategy,
Concepts + Rollout
12–14 Weeks
↗ Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
↗ Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
↗ Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
Core Team:
Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
Many of our clients have some form of an internal creative department, innovation team and/or agencies - from strategic partners to executional vendors. We are well versed in assessing capabilities of the existing roster and augmenting them to execute on the appropriate strategy, but we will never limit our recommendations to what is possible with current capabilities.
Some of our clients don't have any executional resources on their team. In these situations we'll set the strategy and begin a process of overseeing execution while iteratively bringing in the right mix of internal staff and external partners to ensure that you have a reliable team to match the strategy over time.
We are
Player-Coaches.
We are in the transformation business, not the maintenance business. We take pride in helping our clients take giant leaps forward, not incremental optimizations.
Our work ends when our clients have a clear understanding of the strategic opportunity, the lived experience from having gone through a cycle or two with our guidance, and the confidence among all critical stakeholders to continue to improve outcomes through iteration and new creative expertise.
We make
ourselves obsolete.
Ways we can work together:
Foundational Creative Strategy
Strategy Sprint
4 Weeks
Opportunity Mapping
Deliverable: Brand Audit, Product/Category/Cultural Research
Core Team: Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
I.
Insights + Creative Territories
Deliverable: Presentation with findings and recommendations
Creative Territory Refinement
Deliverable: Revisions to Creative Territories based on feedback, Design Challenge Briefs to guide work, Recommended path forward
II.
III.
Creative Strategy,
Concepts + Rollout
Comprehensive Project
12–14 Weeks
Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
Core Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
III.
II.
I.
Strategy + Creative Partnership
Custom Retainer
6–12 Months
Opportunity Mapping
Core Team: Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
Insights + Creative Territories
Creative Territory Refinement
III.
II.
I.
Timelines can be customized to clients needs and additional workload can be absorbed by dedicated team assigned to client’s business.
Monthly Work-Plan Alignment with senior stakeholders to calibrate work to client's business.
Custom Retainer option for more complex assignments. Two Things will generally follow its process working systematically through:
Executional Advisory
Strategy Sprint
4+ Month Commitment
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
Strategic Advisory
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Month-to-Month or Quarterly
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
4+ Month Commitment
Executional Advisory
Advisory Formats
Monthly or Quarterly
Strategic Advisory
Dedicated Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (assigned based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership team.
I.
III.
II.
Comms Strategy and Pre-Production
Concept Development
Creative Strategy Development
Custom Retainer option for more complex assignments. Two Things will generally follow its process working systematically through:
Timelines can be customized to clients needs and additional workload can be absorbed by dedicated team assigned to client’s business.
Monthly Work-Plan Alignment with senior stakeholders to calibrate work to client's business.
6–12 Months
Strategy + Creative
Partnership
Custom Retainer
Core Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
I.
Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
III.
Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
II.
Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
12–14 Weeks
Creative Strategy,
Concept + Rollout
Comprehensive Project
Core Team: Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
Creative Territory Refinement
Deliverable: Revisions to Creative Territories based on feedback, Design Challenge Briefs to guide work, Recommended path forward
III.
Insights + Creative Territories
Deliverable: Presentation with findings and recommendations
II.
Opportunity Mapping