Two Things about working together:
Advisory Formats
Executional Advisory
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
Strategic Advisory
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Custom Retainer
Strategy + Creative Partnership
6–12 Months
↗ Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
↗ Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
↗ Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
Core Team:
Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
Strategy Sprint
Foundational
Creative Strategy
4 Weeks
↗ Opportunity Mapping
Deliverable: Brand Audit, Product/Category/Cultural Research
↗ Insights + Creative Territories
Deliverable: Presentation with findings and recommendations
↗ Creative Territory Refinement
Deliverable: Revisions to Creative Territories based on feedback, Design Challenge Briefs to guide work, Recommended path forward
Core Team:
Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
Comprehensive Project
Creative Strategy,
Concepts + Rollout
12–14 Weeks
↗ Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
↗ Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
↗ Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
Core Team:
Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
Many of our clients have internal creatives or some kind of an agency-of-record. We can work with your existing team as we set the vision and develop the roll-out. Once we are sure that the team understands the new playbook we'll step aside.
Some of our clients don't have any executional resources on their team. In these situations we'll bring in the right partners, oversee execution and ensure that there is a team in place over time to match the strategy.
We are
Player-Coaches.
We are in the transformation business not the maintenance business. We take pride in helping our clients take giant leaps forward, not incremental optimizations. So our game isn't to hang around for too long because that means we didn't solve the problem you hired us for. The ongoing campaign and updating work is done more efficiently by employees or perhaps an AOR.
Our work begins with a goal but no clear solution. Our work ends when our clients have the creative solution and the tools and confidence to maintain that work over time.
We make
ourselves obsolete.
Ways we can work together:
Foundational Creative Strategy
Strategy Sprint
4 Weeks
Opportunity Mapping
Deliverable: Brand Audit, Product/Category/Cultural Research
Core Team: Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
I.
Insights + Creative Territories
Deliverable: Presentation with findings and recommendations
Creative Territory Refinement
Deliverable: Revisions to Creative Territories based on feedback, Design Challenge Briefs to guide work, Recommended path forward
II.
III.
Creative Strategy,
Concepts + Rollout
Comprehensive Project
12–14 Weeks
Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
Core Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
III.
II.
I.
Strategy + Creative Partnership
Custom Retainer
6–12 Months
Opportunity Mapping
Core Team: Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
Insights + Creative Territories
Creative Territory Refinement
III.
II.
I.
Timelines can be customized to clients needs and additional workload can be absorbed by dedicated team assigned to client’s business.
Monthly Work-Plan Alignment with senior stakeholders to calibrate work to client's business.
Custom Retainer option for more complex assignments. Two Things will generally follow its process working systematically through:
Executional Advisory
Strategy Sprint
4+ Month Commitment
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
Strategic Advisory
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Month-to-Month or Quarterly
Two things can engage as a strategic advisor to the board and/or leadership team on long-term strategy evolution. Includes:
-
Performance Benchmarking
-
Analysis and Recommendations
-
Guidance on Org Design and/or AgencyRoster
-
Customized options available
Two Things can oversee execution of the work if needed from guidance to establishing long-term plan. Includes:
-
Production Oversight
-
Strategy +Creative Consistency
-
Budget Management
-
-
Strategy Implementation
-
Measurement + Research Methodology
-
Analysis and Recommendations
-
-
Future Proofing
-
Identifying long-term partners
-
Training and Handoff to client team
-
4+ Month Commitment
Executional Advisory
Advisory Formats
Monthly or Quarterly
Strategic Advisory
Dedicated Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (assigned based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership team.
I.
III.
II.
Comms Strategy and Pre-Production
Concept Development
Creative Strategy Development
Custom Retainer option for more complex assignments. Two Things will generally follow its process working systematically through:
Timelines can be customized to clients needs and additional workload can be absorbed by dedicated team assigned to client’s business.
Monthly Work-Plan Alignment with senior stakeholders to calibrate work to client's business.
6–12 Months
Strategy + Creative
Partnership
Custom Retainer
Core Team: Strategy Lead, Design Lead, Brand Manager/Producer. Creative Concept Teams (selected based on brief). Studio Design Team: Graphic Design, Part-time Researcher. Creative and Strategy oversight by Leadership Team.
I.
Comms Strategy and Pre-Production
Deliverable: GTM Rollout Calendar, Production Recommendations and Budgets, Recommended Channel Prioritization and Measurement Recommendations
III.
Concept Development
Deliverable: Two Rounds of Creative Development, Brand and Product Marketing Concepts combined, Concepts fleshed out to match production considerations
II.
Creative Strategy Development
Deliverable: Brand Audit, Research + Insights Presentation, Creative Territory Presentation 1 + 2 (if needed), Design Challenge Briefs
12–14 Weeks
Creative Strategy,
Concept + Rollout
Comprehensive Project
Core Team: Brand Strategist, Design Lead and Creative Director with support from Producer and Studio Design Team. Creative and Strategy oversight by Leadership Team.
Creative Territory Refinement
Deliverable: Revisions to Creative Territories based on feedback, Design Challenge Briefs to guide work, Recommended path forward
III.
Insights + Creative Territories
Deliverable: Presentation with findings and recommendations
II.
Opportunity Mapping