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The North Face is legend in the outdoor adventure space.

But the approach they pioneered—sponsoring the exploits of extreme outdoor athletes—is no longer as ownable or relevant as it once was.

What they need today, is a new chapter in their story. One that is true to their adventurous spirit. But can speak to a broader, wider, more diverse audience.

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Pink Poppy Flowers

Building Is Designing

The gap between design and engineering is where product quality gets negotiated, and often lost. We developed an AI-assisted process for designers to work directly in the codebase alongside engineers, and are sharing our results.

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Pink Poppy Flowers
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Pink Poppy Flowers

These true stories of Next Gen trail lovers is only the beginning. In the months to come, we'll be exploring activations that actually help people discover their trail. In the meantime, thanks for listening and see you out there.

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